Found in The Hub magazine. Written by Landor Associates
From month to month, Nielsen data says, just 40 percent of Twitter’s users return to it.
— CSMonitor.com. As the article points out, repeat visits isn’t the best metric to use as a retention metric for Twitter, but nonetheless I’m sure Twitter has a problem keeping people engaged. Why? It’s so simple that it’s complex.
“the more frequently an individual uploads content the less likely it is that it will reach a success threshold.” That much is clear from their data. What is rather less clear is why this happens. After all, uploaders clearly get better at producing videos as they persist, presumable because their video editing and uploading skills improve. And in fact video producers receive higher ratings for their later videos, even as their success rate declines. Wu and Huberman suggest a reason: “when a producer submits several videos over time, their novelty and hence their appeal to a wide audience tends to decrease.”
— technologyreview.com, study of YouTube video uploads and “success”.
self-fulfilling research
See below for an email from Glue about why I haven’t been using their service much. I’m writing about it here because I found the “survey” they included in the email interesting and totally incomplete. If I’m being negative, I find it uninsightful and self-fulfilling.
As you can see they only provide three choices, which from their perspective must be the only three choices possible, right? Wrong. There are many more reasons that might provide insight into what Glue could do to keep users like me (curious, but not engaged). At least provide a space for me to write in my own response.
For me, Glue is an interesting idea but in practice I don’t find it very useful. I think it is partly because there aren’t enough
1. people using Glue
and related,
2. of my friends using Glue.
The other reason I don’t use Glue very often is because although my friends are my friends, they aren’t always the people I want to hear from regarding products or services I’m thinking about purchasing. For the most part I’m perfectly ok with reading a review from someone I don’t necessarily know, especially if it’s well written and insightful.
That’s what I would have told Glue had they asked correctly.
Hi there,
We noticed that you have not been using Glue: http://getglue.com lately.
If you have a moment please tell us why, it would really help us improve the service.
(1) I have uninstalled Glue
(2) I have Glue installed, but it does not show up anymore
(3) Firefox is not my primary browser
Thank you!
Get Glue:http://getglue.com
The Network That Sticks With You
- Glue - Adaptive Blue’s Product-Based Social Network (areyouscreening.com)
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Brands using online video ads have seen lifts of anywhere from 20 percent to 40 percent or higher in terms of incremental buying with online video and rich media over other ad forms, he said. “The reason advertising works well on TV is it has sight, sound and motion, and you have that in online video. It’s easier to communicate a message and easier to persuade people,” he said.
—
NewTeeVee quote of Gian Fulgoni
This is funny. I thought the argument was that online advertising was better because it was more “accountable”, whereas TV ads are ignored and not accountable. I guess online ads are becoming more like TV ads, but that’s probably not what should happen. Unsolicited ads will never be “effective. See Doc Searls post from yesterday for more information.
according to consumer research firm GfK Roper Consulting, about 40% of those surveyed during mid-2008 and early 2009 said they’d be willing to do without cable or satellite TV.
Gartner estimates that the portion of broadband users subscribing to a 25-Mbps or faster Internet service will increase from 1% of all broadband users in 2008 to 27% by 2012.
Today, “it’s not about how much money you have,” Sakurai said. “It’s about expressing your own personal style.
— A Japanese consumer speaking about why they are buying less luxury brands as of late in The Atlantic.
There will be 500 million mobile TV viewers by 2013 and the mobile TV market will be worth more than $50 billion, a new study from ABI Research predicts.
Consider that the average American household consists of 2.7 persons and contains 2.9 television sets, in front of which we sit for record-setting spells, according to Nielsen figures. In the quarter ended Sept. 30, the typical American watched 142 hours of television monthly, up about five hours from the same quarter the previous year.
— NYT.com
