Brands using online video ads have seen lifts of anywhere from 20 percent to 40 percent or higher in terms of incremental buying with online video and rich media over other ad forms, he said. “The reason advertising works well on TV is it has sight, sound and motion, and you have that in online video. It’s easier to communicate a message and easier to persuade people,” he said.
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NewTeeVee quote of Gian Fulgoni
This is funny. I thought the argument was that online advertising was better because it was more “accountable”, whereas TV ads are ignored and not accountable. I guess online ads are becoming more like TV ads, but that’s probably not what should happen. Unsolicited ads will never be “effective. See Doc Searls post from yesterday for more information.
