attention: attract it vs. demand it
Example #1: attract attention
http://www.twittershouldhireme.com/
This woman made a website / blog dedicated to why twitter should hire her and has been getting mentions around the web because of it. Who knows if she’ll get a job with twitter, but this is a unique way of standing out in a time where it’s easy to blend in and not be noticed.
Example #2: demand attention
The following quote is from paidcontent.org
“Expect the ads you see on premium sites like ESPN, Forbes.com and iVillage to get a bit more gaudy and in-your-face over the coming weeks, as these publishers, as well as nearly two dozen other members of the Online Publishers Association (OPA), plan to roll out a trio of new display units aimed at grabbing visitor attention better than the average banner ad. “
I wish ad agencies would quit thinking of what they do as “grabbing” attention. Instead they should attempt to attract my attention, on my own terms. That’s a much better way of doing business.
