The survey of ten-year-old children found no evidence to support claims in Nintendo’s advertising campaign, featuring Nicole Kidman, that users can test and rejuvenate their grey cells. “The Nintendo DS is a technological jewel. As a game it’s fine,” said Alain Lieury, professor of cognitive psychology at the University of Rennes, Brittany, who conducted the survey. “But it is charlatanism to claim that it is a scientific test.
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Next we’ll learn that the Wii Fit actually won’t help us substantially lose weight. And we’ll all be devastated.
