Not every new site is a hit. One called Pandaganda, which collected images of pandas looking comically evil and sinister, fizzled after a few weeks, so Mr. Huh pulled the plug. “We kill about 20 percent of all the sites we start,” he said. The idea of quickly tailoring a blog network to satisfy the fickle tastes of a Web-savvy audience, generating new sites to capitalize on a viral sensation and dropping the ones that don’t catch on, is what convinced Geoff Entress, a noted angel investor in the Seattle area, to help Mr. Huh purchase the original company. “Being flexible and able to change as the environment changes is a huge asset to a consumer Web site,” said Mr. Entress, who has backed more than 35 local start-ups, including an online community for booklovers called Shelfari that was eventually bought by Amazon.
— I Can Has Cheezburger Blog Leads to a Web Empire - NYTimes.com
