Ad Agencies Fashion Their Own Horn, and Toot It →
This article in the NYT (click on the title of this post to read the full article) details Bartle Bogle Hegarty’s latest attempt at redefining what an ad agency is / does to make money. Instead of merely creating ads for clients, agencies are now creating products and services themselves. In the case of BBH, it’s a blog, called Mrs.O, that chronicles Michelle Obama’s fashion and style.
It seems that agencies are hoping to refocus their creative energy into building new companies, not just new ad campaigns.
