Today’s consumers want a richer, higher-quality media experience, and they want access to more kinds of content than ever before. They want to enjoy the same kind interactivity, personalization, and control that they have come to expect from the Internet with their video entertainment. And they want the ability to access any type of content they choose, whenever and wherever they choose, over a variety of devices and screens.
— Simon Aspinall, Managing Director of Cisco’s Internet Business Solutions Group via Telco 2.0
