I thought this was an interesting incentive to take a survey from Hulu, and it actually inspired me to participate, which I rarely, if ever, do.
I couldn’t care less that it is “from” the CEO, but I do like that his email address is listed.
I also like that it clearly tells me the length of the survey, the estimated time it will take me to finish, and, most importantly, that for my time they will offer free advertising on their site for a charity of my choice.
That’s way better than the usual “chance to win a free iPod” crap that is floating around the Net. What an inventive approach to convincing me to provide them with useful information.
