correlation: frustration and insightfulness
I’ve noticed that one key to developing non-obvious insights and new, innovative products seems to be a constant frustration with the status quo.
Here are a few (recent) examples:
- Netflix (frustrated with store rentals and late fees)
- Google (frustrated with inaccuracy of search results)
- iPhone (frustrated with cell phones, and their lack of intuitiveness and access to music, the web, and other applications)
- Whole Foods (frustrated with grocery shopping and lack of quality products)
- IKEA (frustrated with inability to find cheap, stylish furniture)
So go ahead and get frustrated; it may lead to something useful.
