I’ve heard this rule invoked by dozens of creative directors over the years as grounds to reject a concept. I recommend that this criticism be tossed on the slag heap along with other bogus rules…
I live in Silicon Valley with my wife and daughter and work as Director of Consumer Insights for Netflix.
This is my personal blog, which is to say it's a place for me to express thoughts, opinions and ideas, however half-baked, about people, technology, media and the point at which the three intersect.
Occasionally I'll even write something interesting.