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February 11, 2010 at 2:56pm
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Consumers don’t like to customize. They don’t like to be forced to learn new ways of doing things. They actually don’t like “technology”—at least not for technology’s sake. Consumers like to keep things simple and easy.

— Gmail: A Symbol Of Everything That Is Wrong With Google—And The Reason Apple Is A Far More Beloved Consumer Company

Notes

  1. mr-robert reblogged this from tomwillerer
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