Advertising may be one of the easiest ways to get ideas created - but the challenge is to be creative in whatever medium you work in and constantly be searching for the innovative ideas outside of your medium; for instance what the good folks at Penguin have done with We Tell Stories. Or on the topic of influence the very funny Wildly Popular ‘Iron Man’ Trailer To Be Adapted Into Full-Length Film by The Onion.
— comment on a blog for which I write (although this is not my post)
