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March 27, 2008 at 11:03am
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It took a little patience to perfect Dr Pepper’s special mix of 23 ingredients, which our fans have come to know and love,” said Jaxie Alt, director of marketing for Dr Pepper. “So we completely understand and empathize with Axl’s quest for perfection — for something more than the average album. We know once it’s released, people will refer to it as “Dr Pepper for the ears” because it will be such a refreshing blend of rich, bold sounds — an instant classic.

— CNN Money