what is VRM?
From Wikipedia:
VRM or Vendor Relationship Management, is the reciprocal of Customer Relationship Management. With VRM, the customer controls his or her relationship with vendors rather than vice versa. The purpose of VRM is to provide the customer with ways of bearing some of relationship burden which has in the past been borne entirely by the vendor. In so doing, VRM intends to improve markets by equipping customers to lead as well as to follow.
You can find more on VRM here, and you can join the discussion here.
