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February 26, 2008 at 1:59am
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Ace of all trades →

The term “jack-of-all-trades” has gotten a bum rap in advertising. If you refer to someone as a jack-of-all-trades you mean they did an OK job at few tasks outside of their specialty.

An example of this would be: you’re strapped for time and you have a writer layout his own line.

One might say: “Boy, Andy is a jack-of-all-trades.”

On the surface not a bad thing, but most likely the headline is laid out so you get the jist of what’s going on but it isn’t really ready to be produced. So Andy…