According to Ariely, our understanding of economics, now based on the assumption of a rational subject, should, in fact, be based on our systematic, unsurprising irrationality.
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Predictably Irrational: The Hidden Forces That Shape Our Decisions
According to Ariely, our understanding of economics, now based on the assumption of a rational subject, should, in fact, be based on our systematic, unsurprising irrationality.
—
Predictably Irrational: The Hidden Forces That Shape Our Decisions
