Human Behavior →
My job is to study human behavior as it relates to product development and marketing. You’d think I would know a whole lot about why people do what they do, but I don’t. Most of what I’m certain about are contradictions:
• We typically don’t mean what we say
• We typically always ask for more information, even though we will never read it
• We spend money we don’t have
Bottom line: we are not very rational. Which makes us hard to understand.
The lyrics from Bjork’s song Human…
