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February 22, 2008 at 9:23pm
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Where are all the old masters in advertising? →

Why do so many advertising professionals seem to make their biggest contributions early in their careers? They may stay in the industry, but they stop innovating on their own. I just finished reading Old Masters and Young Geniuses: The Two Life Cycles of Artistic Creativity by University of Chicago-based economist David Galenson and he might have the answer.

While I have some issues with the Chicago School of Economics, Galenson looked at the careers of prominent painters, sculptors, poets,…