advertising as building a better mousetrap →
This is going to be a quick, thought-post rather than a longer post with more analysis. That said, I’m really looking to solicit feedback on a thought I have.
The thought:
Has advertising transformed itself from being about building brands to building better mousetraps? What I mean is that it appears as if most of the investment by the major ad agencies is in analytics, operations, etc. rather than funding better innovation, insights, creativity, etc. Maybe the operations, analytics and such…
