The Insidious Myth of Loyalty →
Loyalty is a presumed virtue that has bugged me for decades. In dogs, I will concede it really is a virtue. In certain dull-witted presidents, it’s one among many serious flaws. Generally, among humans, I regard it as a vice or perhaps some form of neurosis. Within the context of advertising, it is something advertisers try to generate toward their brands, and the existence of this type of loyalty continues to be debated.
In the world of business, on the other hand, there simply is no such…
