Confounding Borrowed Interest →
borrowed interest, the intentional association of an unrelated theme or image with the product, service or subject being presented, to attract attention otherwise not anticipated. Also, sometimes a subtle way of gaining an implied endorsement.
Borrowed interest? Whatz!? I’m not sure this term is even invoked anymore as a criticism of an ad. I’ve always been a little unclear on this reason for criticizing an ad because most ads used borrowed interest to some degree. I’ve always wondered how…
