Olswang’s research, contained in its recent Convergence Survey, shows that among the wide online community, 58% of people would pay to access a newly released film online, and 40% would be happy to buy access to a digital copy of a film that’s already on DVD. But iPhone owners’ stats for the same issue are 73% and 54%—a significant jump. And while 30% of people in general would pay for a digital book and 29% would pay for digital magazines, 42% of iPhone users would buy online texts and 38% of iPhone users would buy digital mags.
— iPhone Owners Spend More Money — and Not Just on Apple Hardware | Technomix | Fast Company
