The theory of "Influentials" and the Tipping Point questioned →
Fast Company’s Jeff Harris examines new research by Duncan Watts of Yahoo that calls into question the theories propagated in The Tipping Point.
In my opinion, for all its words, the article can be summed up as follows:
Influential people exist, but they can’t make a product that sucks – good. Often we get so caught up in our methods for marketing that we forget about the products we market.
Overall, this article is worth reading.
