tom willerer . com

work Tom | life tom

January 19, 2008 at 3:10pm
Home

Has advertising lost its sense of discovery? →

I recently started using StumbleUpon to explore the web. If you’ve never heard of it or used it, I suggest signing up / clicking on the link above to learn more. What I love about StumbleUpon is that it enhances one of the key ways in which I use the web: to discover.

This got me thinking about advertising. Has advertising lost it’s ability to tell us (as consumers) something new? Has it lost its sense of discovery? I don’t know about you, but I rarely (if ever) discover something…