Beating Dead Clydesdales →
While watching the Packers take Seattle to school last weekend, I was subjected to what I believe is at least the fourth iteration of the “Dude” “campaign” from Budweiser.
What I really want to know is, who do we blame for this decades-long Budweiser tradition of taking one-shot 30 second spots, sometimes good, sometimes not, and bludgeoning the idea to death over the course of far too many subsequent spots?
Is this caused by a client so desperate, they cling to the most modest of successes…
