tom willerer . com

Maybe we should stop skipping commercials →

I came across this quote the other day and it made me scared,

Watch for multiple networks to begin downsizing their screens and surrounding the content with “L”-shaped real estate for advertisers to use. - David Goetzl, MediaPost

Is this better than a 30 or 15 second spot? As a consumer, I’m skeptical. As a creative, I’m skeptical. As an account person, I’m elated.

If this is the consequence of DVRs, then maybe we should all stop skipping commercials.

Now, a couple of…