Peanut Butter Needs Jelly →
A lot of times we loose track and forget about how a beautiful unity can produce something that makes you stop and think. It’s a simple concept. “two great tastes that taste great together”. We’ll call it the “Reese’s Effect”. It applies to tons of things if you think about it. What would peanut butter be without jelly? What would Ren be with out Stimpy? What would the message be without the key visual?
A great example of the Reese’s Effect is http://lab.mathieu-badimon.com/. This guy gets…
