Butt Check →
If you’ve ever played chess they’ll tell you that the best way to get really good is to play people who are a lot better than you. It might sound odd, but basically getting your ass kicked repeatedly is the best thing that could ever happen to you. You learn from every butt whooping. And you learn fast. Playing against weaker players, makes you sloppy and you learn bad habits.
Advertising isn’t a game of chess, but the rule of butt-kicking applies. So, if you walk out of your creative…
