Cows to the slaughter →
Several of advertising’s sacred cows have come under attack in recent years. This is nothing but good news in an industry that absorbs so much change and yet tends to become set in many ways that once may have worked but no longer do.
Last week’s column (Rant? Submission? Entry? Piece? Post? What’s the best term?) by Tom Tom questioning the value of the campaign got me thinking about this healthy questioning of ideas, processes and devices that are generally considered holy in our business.
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