What comes to mind when you hear the word "advertising"? →
I’ve been doing a lot more qualitative research lately which has me in moderator-mode. That is to say, I’ve been asking a lot of questions and trying to understand “why” people do the things they do.
Which leads me to this post. I’m curious why each of us chose a career in advertising and instead of asking that directly (which doesn’t always get at the truth), I’m more interested in what comes to mind when you hear the word “advertising”.
Don’t think about it too much. I’m looking…
