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December 14, 2007 at 5:30pm
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Finals Time →

I feel my students’ pain. I gave a final exam last night and I feel drained. To give you something to think about—something of value—in light of my temporary lack of brainpower, I’d like to leave you with a quote from my book. (And since I own the copyright to it, I can.)

The quote comes from Steve Hayden, Vice Chairman of Ogilvy & Mather Worldwide. You may recall his classic work for Apple Computer and his current work for IBM. And, I understand that he’s the highest ranking creative at that…

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