DIY Observational Techniques →
Everyone can benefit from practicing a few observational techniques, particularly if you work in advertising. Lucky for us, observational techniques are accessible to all of us and no one needs to know that you’re actually conducting research. The specific technique I’m referring to is known as covert observation because the researcher (you and me) don’t identify ourselves to our participants. The beauty is we don’t have to because we’re practicing this technique during the course of…
