Scortched Nuts →
Part 1 – Marketing a Movie in the web era
All it took was the lack of most things present in todays marketing arsenal. No name, No press release, No Ben Affleck„, just that feeling of wanting more. Using mystery on the internet to stir up buzz isn’t new, but what is new is that a major release movie is being marketed that way – with great success.
Originally released without a title and slated to hit theatres on “1.18.08”, the new J.J. Abrams flick (now known as “Cloverfield”) was…
