I probably would have killed that →
From time to time I see a great ad, whether it be print/online/TV, that I probably would have killed in the concepting stages. I would have shot it down, put the kabosh on it and relegated it to the idea wastebasket.
So how does one kill a great idea? In my head here’s how I see it going down:
I imagine my partner and I sitting down at a coffee shop the evening before we present. After ordering some coffees he would jump into the idea I would eventually kill. I imagine his…
