What Gandhi can teach us about advertising →
Most people don’t know this, but Gandhi wasn’t just some sappy peaceful dude who’d sit around smiling. He was a sharp lawyer who had a mind for spreading a message. He was non-violent, but not passive. He devastated an empire by taking residence in people’s minds. He had his message spread by causing civil disobedience that got talked about in the international press and word of mouth. That’s the power of having a story that can be spread and believed in.
In less noble ways perhaps,…
