Rovner, who at one point cheekily identified himself as the “12th largest MSO,” said that the key contrast between cable companies and these new video device purveyors is the ability to benefit from social media. “Social media will be bigger than search, because it will impact discovery. That’s what we’re all doing. When people watch videos, it’s mostly from Facebook and Twitter, and that will be the same for how people find premium content.
— Digital Home: Boxee’s Ronen: People Don’t Want To ‘Surf’ Their TVs | paidContent
