knowing what to ignore
Knowing what to ignore is and will become one of the most important skills for people to be effective, efficient, and creative in business and in life.
And, I would guess that this key skill is one that most of us (myself included) are terrible at. We pay attention to things that should be ignored and ignore things that need our attention. This only gets more difficult as our involvement in social media (and media more generally) increases.
I have no “solutions”, except trial and error and awareness or what neuroscientists refer to as Metacognition (term introduced to me by Jonah Lehrer).
