May 2008
73 posts
“In four years, online advertising will rise from the fifth-largest medium to the...”
– Information Week
What’s your favorite ad campaign? →
It’s graduation time for all of you soon-to-be advertising junior copywriters and art directors. So if you have a portfolio that will get you in the door (the first hurdle), it’s time to prepare for…
There is even live music at the airport in Nashville.
The basics done well →
This site for Norton is pretty sweet. I love it when something that has typically been dry gets coolified. I can think of few companies that seem more dull and buttoned up than Norton, but here…
watching lawrence of arabia. didn’t realize this movie was almost 4 hrs. long.
“The solution, rather, is learning to “let the bits go” - so that one...”
– Good Experience Blog
listening to people →
Here are a few things to think about the next time you are out listening to people in focus groups, on the street, in their homes, etc. question their answers: people don’t intentionally lie (at…
“Adults with attention deficit hyperactivity disorder do 22 fewer days of work...”
– BBC
People are strange. Until you get to know them.
Week 2 of travel. Off to Nashville for the week.
buy it like you mean it →
interesting new site asking users to review and rate a companies business practices. they should just aggregate reviews from across the web, though.
Wow. I fought the World Market furniture and the World Market furniture won.
My Top 5 Artists (Week Ending 2008-5-25) →
Uncle Tupelo
Ryan Adams & The Cardinals
Ryan Adams
My Morning Jacket
Neutral Milk Hotel
Imported from Last.fm Tumblr
I loathe Malls.
“Cable prices have risen 77 percent since 1996, roughly double the rate of...”
– NYT
Poppy by TV On The Radio on Desperate Youth Blood...
In Chicago for 10 minutes for a layover. Hello friends.
Enjoying the scenery in west Hartford. Hope the food is as good.
Off Target →
Through recent meetings with clients and agency partners I came to the realization that the perspective on how to target a market is still incredibly narrow for most. For most, if you’re targeting a…
The Ramp →
This is some footage shot from a train of a giant ramp that was built in the small German town of Oberpfaffelbachen. The ramp was built with the the intentions of launching a car…
Annals of Innovation: In the Air: Reporting &... →
telling a story vs. joining a story →
It is often said that we as marketers need to tell stories. We need to tell our client’s stories and they need to be great. While I don’t disagree, I think the more accurate phrase would be that we…
searching for cash
the recent announcement by Microsoft that they plan to offer searchers cash back on purchases they make through their search engine is interesting. clearly they are trying to steal share from Google, but is this the best way? potential problems: could attract a different audience (sweepstakes folks) changes the psychology of search from finding something to getting a good deal potential...
Dining w folks that have very refined taste in Hartford.
“Roku Netflix Set Top Box Is Just Shy of Totally Amazing”
– wired blog
Re: luggage, would like it to move in all directions, charge my electronics, notify me of changes to my flights.
Luggage is in need of some innovation in usability.
On the first leg of the flight I did some work and watched Donnie Darko.
I wonder if the people that get to board on the red carpet for united flights actually notice the red carpet.
Aren't most advertisers wasting their time and... →
Perhaps the following ramble is simply the product of the brain-addling isolation of the freelance writer. Am I missing something? Am I stating the obvious? Or the obviously confused? After reading…
Sampling the consultant lifestyle: up before 5am, fly across the country, stay all week, repeat next week.
My Top 5 Artists (Week Ending 2008-5-18) →
Elliott Smith
Wilco
This Will Destroy You
Godspeed You! Black Emperor
Red Sparowes
Imported from Last.fm Tumblr
Wondering on whom the statement “we have smart people that do magic w data” works?
“American consumer confidence is at its lowest level in 28 years, according to a...”
– The Economist
comcast + plaxo = lame
i may be wrong, but if comcast hopes to enter into the “social media” space by acquiring plaxo they have slim to no chance of delivering upon that hope. from what I can tell plaxo is a facebook rippoff that attempted to trick users to sign up by offering a sort of business card sync. i know I received about 20 invites from plaxo. here’s their combined vision: “Together,...
“Netflix.com does the best job satisfying its customers, according to the ForeSee...”
– Via Business Wire. I find the last sentence of this quote funny. Oh, really, satisfaction drives loyalty, sales and word of mouth. That’s a shocker.
do targeted ads create a better experience online?
This quote from the NYT coverage of Charter’s plan to monitor its customers online behavior and sell it to a company offering behavioral targeting got me thinking: “All we are doing is, in an anonymous format, providing additional context to serve those ads. To the extent those ads are more meaningful to me as Ted Schremp, I will have a better Internet experience than the generic ads that...
it is supposed to be 100 degree in the south bay tomorrow. yikes.
Design is an Attitude
vastandgrand: Listen to Adaptive Path’s 10 Tools for Managing a Creative Environment Slide Share and then read leading Bauhaus figure László Moholy-Nagy’s “Designing is not a profession but an attitude” over your morning coffee. There is design in organization of emotional experiences, in family life, in labor relations, in city planning, in working together as civilized human beings. ...
twitter voices
I’ve noticed lately that when I read twitter messages I hear them (in my head) in the voice of the person that twittered. I had never noticed this before, and I don’t think it has any profound implications. It just struck me as interesting.
why yelp works →
